Two Stores Become One Perfect Bridal Shopping Experience
In 2016, I opened A Love Story Bridal in Troy. From the moment the doors opened, everyone who came in could feel its warmth and the way it instantly felt like home to every bride who walked in. In Angela’s Bridal’s move to Troy, we wanted to achieve the same welcoming atmosphere.
My teams are passionate and professional, but as an owner of small businesses, I started to feel a little spread thin and therefore we started to experience some operational and customer service challenges. So a decision was made to choose quality over quantity. To become one central unit, bringing the team closer together and building a stronger foundation for our level of service and operations, in addition to the joy and fun of helping a bride find her gown – there is so much that happens behind the scenes to make their day special.
We want our brides to have trust in us, feel the warmth from us and confidence in themselves. We have a philosophy: to listen, educate, advise and empower our customers so that the decision process is organic and authentic. we are helping them achieve the look that embodies who they are. They are the ones making the decision on their purchase.
As a result, Angela’s Bridal and A Love Story Bridal have become one: Having curated the best selection of inventory from both stores for brides to select from.
We are sad to say goodbye to our quaint river street shop, but at the same time, we are so excited about this next chapter for Angela’s Bridal.
This change will increase our staff to better serve and care for our Brides. Our operations and customer service will be stronger than ever before. We are so excited about this change and we cannot wait to see all our beautiful brides from A Love Story Bridal again, at Angela’s and welcome more Angela’s Brides to our AB family than ever!
We really want to start this union off with a bang! To celebrate our two stores becoming one, and Valentine’s Day, we want you to share your love story with us! We are asking brides to give us a brief description of how they met their fiance to get a gift card to use on their special order bridal gown from February 11 through the 15!
Signing up is easy! Simply fill out our appointment request form under the “Appointment” tab. In the section for questions or comments, describe your met-cute and we will have your gift card waiting for you at your appointment!
Happy wedding planning and we cannot wait to hear your love stories!