Even during a normal year, planning a wedding is stressful.
Even during a normal year, planning a wedding is stressful. Now throw a global pandemic into the mix, you can imagine how most brides & grooms are feeling. With the number of weddings postponed from 2020 to 2021 and the additional 2021 alterations that we have committed to this year, we have decided to focus […]
Reflecting on 2020: COVID-19’s Effects on a Bridal Shop
We’ve said it all before, but no one could have predicted that this would be the way that 2020 would have ended. Although there is a sense of hope in the air from the development of vaccines and treatments of COVID-19, there are still a lot of apprehensions. Many businesses have been vocal about their […]
The Dress Checklist One of the most special days during the wedding planning process is the day you say “Yes!” to the dress. Finding the gown that you will walk down the aisle in is unlike any other purchase you will make. For many, this is a moment they have dreamt about forever. Other brides […]
New COVID-19 Bridal Shopping Protocols
The New Normal : New COVID-19 Bridal Shopping Protocols We are so happy to announce that we are officially reopened at our Love Story location on 188 River Street, downtown Troy! Because of COVID-19, we will have some new guidelines to keep our customers and staff safe. Please read through them before booking an appointment. […]
AB At-Home: Virtual Appointments
AB At-Home: Virtual Appointments We are so excited to announce the new way of bridal shopping! We are now offering a modern approach to bridal gown shopping experience that complies with CDC regulations and gives the opportunity for brides-to-be to have the experience to try gowns in the safety of their own home. We want […]
Paige and Tyler’s Elopement in the time of COVID-19
Paige and Tyler’s Elopement in the time of COVID-19 Our hearts go out to any person who has been affected by the COVID-19 pandemic. We are living in such unprecedented times, and it’s hard to provide advice and guidance to brides when there are so many unknowns. We want brides everywhere to know, we are […]
A lot of brides go bridal shopping with very open minds (which we love) and just want to find something that goes with their personality and flatters their body. In this series, we will be breaking down each Bridal silhouette to help you figure out what you want in your gown. This week, it’s all […]
Bridal Breakdown: Who to Bring to your Bridal Shopping Appointment
Bridal Breakdown: Who to Bring to your Bridal Shopping Appointment So, you have your bridal appointment booked! Yay, so exciting! The representative you spoke with might have asked you how many or who you are bringing to your appointment. Although you might not have thought about this before, the number of guests you bring can […]
Two Stores Become One Perfect Bridal Shopping Experience
Two Stores Become One Perfect Bridal Shopping Experience In 2016, I opened A Love Story Bridal in Troy. From the moment the doors opened, everyone who came in could feel its warmth and the way it instantly felt like home to every bride who walked in. In Angela’s Bridal’s move to Troy, we wanted to […]
Fall 2019 Trend Forecast Going to Bridal Market is a time our staff looks forward to all season. It’s not only an opportunity to curate our collection and bond as a team, but a chance to become more inspired and enthusiastic about the world of bridal fashion! By attending the market, we were able to […]